Working with Kate Spade New York is a true partnership and collaboration where we both benefit from being exposed to each company’s following”. We sent them a sample package and after seeing our product they knew that they would get the benefit our fit and fabric while we get to use their inspiration and iconic American designs. “They were thinking about getting into active wear and I happened to be out to dinner with someone from the Kate Spade team and asked why they weren’t working with Beyond Yoga.
“We chose to work with Kate Spade New York since we felt we had a lot of brand synergy,” Wahler tells me. This past January the company partnered with Kate Spade New York and just launched their joint fall collection last week.įall 2016 Kate Spade New York Collaboration courtesy of Beyond Yoga We accommodated the orders by working over the weekend and the team made it happen-we take care of them and they take care us”.īeyond Yoga is also branching out into doing designer collaborations. When one of our competitors had a recall due to selling pants that were transparent our partners called us. Their livelihoods depend on us being in business-they love when we are busy because it benefits everyone on the team. We have more than 50+ full-time staff and all of our team members come first. It may not be the most economical decision, but it falls in line with our company beliefs of sustainability and treating individuals fairly-something I can ensure if you visit our factory. “The decision was a simple one and was based on transparency, quality, and speed to market. It made me feel so great that they looked brand new and the only reason that I could spot the age was due to the visible logo”.Įvery item that Beyond Yoga creates is manufactured in Los Angeles, which was purposeful Wahler tells me. I was in yoga a class recently and a woman had on a pair of our pants that happen to be inside out and I recognized our logo from ten years ago. “Not only do our separates feel like butter, but they also wear and wash extremely well. “We have been successful growing our brand because we utilize the most luxurious technical fabrics available while also focusing on fit and durability,” Wahler tells me. Not only can you purchase Beyond Yoga’s products on their website, but items are also available at over a thousand of locations nationwide including being available at Neiman Marcus online and a few other select stores later this month. For more on eligibility criteria, please see the Terms and Conditions.Since the brand’s debut, Beyond Yoga has become one of the fastest growing indie athletic apparel brands in America, increasing sales by 150% in the last two years with a compounded annual growth rate of more than 30% every year for the last decade. To be eligible, applicants must be a woman-identifying founder of a for-profit company, within the first 5 years of their entrepreneurial journey and with annual gross revenue of less than $5M. Applications are open now through April 15 at 6PM ET. Michelle brings nearly two decades of experience in the retail industry with an extensive background and knowledge of design, production and sales - and she’s ready to support female founders to accelerate their business in 2022 and beyond. In honor of Women's History Month and in partnership with Hello Alice, Beyond Yoga is offering virtual coaching to 10 female founders - and one grand prize of $10,000 and one-on-one time with Michelle Wahler. Because they believe you should never have to work out to fit in. Founded in 2006 by Jodi Guber Brufsky and Co-Founder Michelle Wahler, who still lead the company’s over 89% female staff today, Beyond Yoga makes the clothes we live in, sweat in, and believe in. It was built upon the mission to give every body - of every size & shape - the luxury-level comfort they deserve from activewear. Beyond Yoga is a globally recognized brand with a body positive message.
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